New menu, who this?

As Burger King faces lawsuits for slinging Impossible burgers in meat grease, Taco Bell shines with its plant-based menu approved by the American Vegetarian Society.

Illustration by Maria Ratinova

Every few years, Taco Bell hits up vegetarians like an old boyfriend—just, y’know, saying hi. It’s great to see you. We see you, Taco Bell. You’ve been our road trip go-to for years, our drunk end-of-the-night stop before Del Taco served Beyond Meat. Taco Bell is once again letting vegetarians know it’s still thinking of us. Following American Vegetarian Association ingredient certifications, Taco Bell introduced a dedicated vegetarian menu in September. But just like the ex eager to tell you he’s graduated from floor mattress to futon, there’s little change here: save two additions, its veg offerings are same-old-same-old. Though it would have been nice to save employees from suffering our menu hacks by offering some specifically vegan items, it’s cool that Taco Bell recognizes it has a loyal herbivore base and continues to cater to veg-types while Burger King faces lawsuits for slinging Impossible burgers in meat grease.