Classy clothier

Genoveva Santana grew up in Orland and has lived in Chico for the past 19 years. She recently moved her boutique, Sassy and Classy, from Orland where it had been open for two years. Featuring clothing with many bright colors and patterns, and a variety of jewelry and accessories, the shop has been open in Chico since August. Santana celebrated the store’s grand opening on Nov. 17 with live music, refreshments and the support of her family. The boutique is located at 1722 Mangrove Ave., and the phone number is 899-8312.

Who is your store for?

My store is clothing for the “Missy,” which is generally women ages 25 and up. You won’t find juniors clothing here. I try to carry unique clothing that is affordable and appealing to all different styles and preferences.

How did you come up with the name?

I actually didn’t think of it. One day I was with my husband, Jose, and our family, and his brother’s wife said it. We were all brainstorming ideas, and I liked her suggestion and decided that’s what I wanted to name my store.

What does the store offer to customers?

I want to offer a fun, vibrant atmosphere for someone to shop in. My goal is that a woman who comes in finds something she feels beautiful wearing, no matter what the occasion is. I try to really be hands on with helping my customers, giving suggestions and advice. And I have the staple items that add to any outfit. My customers always tell me that what I have is affordable, and that’s important; that they keep saying “your prices are good.”

How does it feel to own your own business?

I am so blessed to be able to do this, something I love and care about. It is really a family business, too, with my husband and my son as our handymen and my two daughters, Alessandra and DeAnna, who are a huge part of my business. I’m very grateful.

Why is fashion important to you?

It is part of our daily lives; it helps show who we are with the way we dress. I always love to wear dresses, and that is just part of who I am. Everyone’s different and the way we dress gives us a chance to show that.