“Everything must change,” as the song goes, and that’s certainly true for newspapers. Like any creative endeavor, the SN&R needs to be freshened up now and then. Those of us who put it together each week need to step back and take a hard look to determine how we can make it better.
We’ve been doing just that for several weeks now. We’ve asked ourselves what works and what doesn’t work and drawn up designs to improve the paper accordingly. Now we’re ready to begin rolling out some of the changes we’ve made.
One of the things we noticed was that the paper no longer had an effective calendar of coming events. There was a time, not so long ago, when it had a terrific calendar, but at some point it shrank to a single page, called Night&Day, that highlighted only a small number of events.
Our readers deserve better, we thought. Historically, they have relied on the SN&R calendar in planning their activities, and we need to get back to that. So we went to work, designed a new calendar section and hired a calendar editor, Mozes Zarate. The result can be seen in this issue.
Other improvements are in the works. We want to create room for additional letters to the editor, for example, and expand the Opinion section significantly. Look for changes along those lines in coming weeks.
We’re still tweaking this new calendar, so please let me know what you think. Is it useful to you? What would you like to see more of? What have we left out? Our goal, as always, is to serve our readers and, in doing so, make Sacramento a better place to live.