If you’ve ever checked out www.sacramentopress.com, you’ve been treated to raw citizen journalism. Everyone from ranting crazies to functionally illiterate liberals now can have Web manifestos. Great. In one restaurant review, titled “Cheesecake Factory—worth the wait?” a writer determines that—because of the peach liqueur that “tastes just like a peach” and the “dozens of types of every cheesecake imaginable”—the restaurant is definitely worth the wait. Turns out, the writer is an employee of the Cheesecake Factory. When I contacted her to verify her affiliation, she seemed dazed. And confused. Are there rules to “citizen journalism”? Or is there just—mmm, cheesecake.