Pure Life, on trend, all vegan

Illustration by Sarah Hansel

As a juice company in the 21st century, Pure Life Juice Co. offers cold-pressed juice cleanses, of course, but it also has all the food and beverage trends of the past few years—cold-brewed coffee, acai bowls, almond “mylk” and coconut everything. Not that that’s a bad thing, because Pure Life uses organic produce and everything is vegan. Even the granola in the hearty acai and pittaya bowls. The Technicolor magenta liquified pittaya—also known as dragon fruit—is artfully topped with banana slices and sprinkled with coconut shavings, making it gently sweet and tart. And banana fans are in luck, because banaynays are in all the bowls and smoothies, including the intriguing Popeye Pistachio, which includes housemade vanilla almond mylk, pistachio butter, spinach, hemp protein powder and dates. So put on your yoga pants and try it or the cacao-and-coconut-butter hot chocolate at its two Folsom locations: 604 Sutter Street and 350 Palladio Parkway.