Eau de hipster

Bonnie Billy

Singer-songwriter Bonnie Prince Billy (a.k.a. Will Oldham) has gone the celebrity route by releasing Bonnie Billy, a new, pricey scent in collaboration with Sanae Intoxicants. The stuff reportedly smells of Egyptian jasmine, tobacco and the agarwood tree, but there's a mystery as to its intended use. The Sanae Intoxicants website categorizes it under “perfume,” but most peeps on the Internets seem to think it's an aftershave, which I guess would classify it as bona fide hipster ironic, seeing as how Oldham rocks the bushiest beard ever. Seriously, it doesn't get much cooler than buying a $220 aftershave for a bearded guy who doesn't intend to take razor to face anytime soon. Brilliant. http://sanaehttp://sanaeintoxicants.bigcartel.com/product/bonnie-billy.