Let’s enjoy the name for a second. Nadkins. It’s marketing brilliance. Nadkins are moist towelettes for a man’s bikini area, and they’re a new addition to the expanding niche grooming market for men. The “male jewels refresher towelettes” are packaged like condoms, providing an on-the-go option for staying fresh and clean. With the propensity for penile puns, and the “When they’re happy, you’re happy” slogan and commercial, it’s hard to take Nadkins seriously, but, why not? There’s a market for baby wipes and feminine hygiene wipes (can we get them a cooler name?), so if there’s to be a product for men, Nadkins is doing it right with alcohol-free, 100 percent natural and nontoxic ingredients—Vitamin E, colloidal oatmeal, and aloe vera to soothe skin. The 54-square-inch cloths (quit frontin’, it’s enough) are scented with natural oils so your coconuts can smell like grapefruits, oranges or, incidentally, coconuts. Check your wallet—the freshest ballers use Nadkins.