A fur-free West Hollywood?

Not-so-faux fur

West Hollywood, a place that’s known for its glamour and booming fashion culture, may soon become the first city in the U.S. (and perhaps the world) to ban the sale of fur, according to media reports.

The animal-rights group Fur Free WeHo launched a no-more-fur campaign on the last day of January with the support of residents, activists and at least one West Hollywood City Council member. If the City Council implements the ban, it won’t be West Hollywood’s first progressive move regarding animal welfare—in 1989, the city was proclaimed a “cruelty-free zone for animals,” and in 2003, it became the first city in North America to ban cat-declawing.

About half of all fur sold in the U.S. is from China, and many items are intentionally mislabeled as faux to mislead consumers. Major retailers including Neiman Marcus, Saks Fifth Avenue and Macy’s were recently busted for mislabeling their products.