Will You Join Us
Finally, an oil company gets real. Chevron’s “Will You Join Us” campaign invites everyday people to talk about what to do now that the era of easy oil is over and gone. While this smacks of too-savvy marketing, it’s hard to complain when anyone’s denial ends—particularly a multibillion-dollar corporation’s. Check “Issues In Brief” for background on global energy issues and don’t miss the handy counter showing the extent of the globe’s oil addiction: More than 2 million barrels were consumed during the half-hour I spent on the site. However discomfiting it may be for a corporation that’s reaped billions from the black gold to lead a conversation about change, the fact is that it affects our common fate—so, why shouldn’t we all start discussing our common future?