Commit to all six days of Launch 2012

Launch founder Michael Hargis won’t be this relaxed again until July 29.

Launch founder Michael Hargis won’t be this relaxed again until July 29.

Photo by William Leung

81. Commit to all six days of Launch 2012

Launch 2012 is a multidisciplinary art festival that offers something for every kind of art enthusiast: fashion, film, music, design and architecture. Kicking off July 23, Launch will showcase a selected discipline at different locations in Sacramento every day, culminating with an all-day music festival on July 28.

Launch has outgrown its old venue, The Greens Hotel, and festival founder Michael Hargis welcomes the event’s new stature. “I think embracing the multiday platform and embracing larger acts and coming in as a key festival for the city is really how we’ve grown over the last two years,” Hargis says.

With multiple events going on throughout the week, it can be hard to keep up. Fortunately, Hargis broke it down for us: The festival commences at Hot Italian on Monday, July 23, with a pop-up shop by Model Citizens NYC, an independent group of furniture and industrial designers.

Bows & Arrows will take the reins Tuesday, July 24, showing three independent silent films with original scores.

Twentieth Street will be blocked off Wednesday, July 25, for the Exquisite Corps album-release party. Local architects will create installations out of recycled cardboard along the street.

Thursday, July 26, Ace of Spades will have a live digital-art battle with New York’s Cut&Paste. Friday, July 27, there will be a fashion show in the evening.

The festival finale is set for Saturday, July 28, at Cesar Chavez Plaza from noon to 11 p.m. Chromeo, Grouplove, Chk Chk Chk, DJ Shadow and many more will perform throughout the day. Architects armed with only recycled cardboard and bales of hay will transform the plaza, creating 20-foot monuments people will be able to walk through. “It’s only going to be for the day, so it is quite the undertaking,” says Hargis.

The magnitude of Launch 2012 is a huge responsibility, but also a dream realized for Hargis. “When I first started Launch, I told everyone one day we’ll have Chromeo,” he says. “Four years later, it is a dream come true.”