Brothers and baby food
The Earth’s Best Story: A Bittersweet Tale of Twin Brothers Who Sparked an Organic Revolution tells the story of brothers Ron and Arnie Koss, who successfully created the first organic baby food sold in U.S. supermarkets and catalyzed an organic-foods movement in the process. And bittersweet is right: The brothers struggle through entrepreneurial mistakes, unforeseen (and expensive) processing-facility breakdowns and generating enough investor capital to sustain a project started by two unproven businessmen. Sometimes the book, as told by both brothers, actually borders on depressing. But for all the problems along the way, the brothers achieve their ultimate goal of developing a product that keeps babies healthy and benefits organic farmers. Although naive and brazen at times, the Koss brothers stayed true to their convictions. They turned what seemed to be a lofty idea into reality, mainly because they were fighting for something much bigger than profit.