Forget about hot weather and Memorial Day weekend—it's not really summer until berries are in season. The seventh annual BerryFest this weekend in Roseville will celebrate the strawberry harvest season and other berries (raspberries, boysenberries, blackberries)—plus Mother's Day—with a bunch of family-friendly activities. Taking place Saturday, May 9, and Sunday, May 10, BerryFest starts off early on Saturday morning with the Berry Fun Color Run, a 5K run which benefits the Valley Christian Academy. Following soon after that, a beer and margarita garden with live music opens up at 10 a.m., then there's a classic car show, kids' activities, parade, Little Miss Strawberry Pageant (cute kids in strawberry-themed clothes) and plenty of berry-based food items to sample. The festival ends Sunday night with a messy, no-hands-allowed strawberry shortcake eating contest. It all happens at the Placer County Fairgrounds, 800 All America City Boulevard in Roseville. Head to http://feedmeberries.org for the full event schedule, map and more information.