FRH racks up more awards
Kudos for smart marketing
Feather River Hospital’s marketing and communications branch received three prestigious awards recently for its advertising and news publications, according to a hospital press release.
In early June, the hospital announced it received three gold Aster Awards in the categories of Brochure Advertising, Internal Newsletter and Magazine Publication for its efforts during 2010. The international Aster Awards competition recognizes health-care professionals who go above and beyond with their advertising efforts. Judges look at overall creativity, layout and design, message effectiveness, and other aspects that are integral in the marketing world.
This year, the competition received approximately 3,000 entries from the United States, Canada and South America.
The hospital received a silver award in the Magazine Advertising category last year, and a gold award in the Poster/Display category in 2009. Winners are published in the periodical Marketing Healthcare Today each year. For a full list of the 2011 winners, visit www.asterawards.com/winners.php.