Critics smash Rolling Stone
After sending out a recent press release bragging about its efforts to become more eco-friendly, Rolling Stone magazine took some serious rips from critics in other publications recently.
According to reports, Rolling Stone is switching to “carbon neutral paper.” The product is made by a Canadian mill that offsets its carbon release by planting trees. But the paper, environmentalists note, is not made from recyclables.
The music magazine’s deputy managing editor told The New York Times that using recycled paper would diminish the quality of its product. In the same article, the editor in chief of Fast Company said the quality of his full-color business magazine had not slipped when it recently switched to 100-percent recycled paper.