Eight Gigs: Robert Loud

Robert Loud’s friendly smile, colorful clothes and fluffy hairdo immediately bring to mind the ’80s synth pop groups that dominated MTV’s early years. The music does, too—to a point. His hooks are as infectious as any new wavers could hope for, but the crisp production screams house music. It’s bouncy, low-key, high-production dance music, but earnest as are all things ’80s. This will be Loud’s debut solo performance in Sacramento. In fact, he just started his solo career. People may recognize the Utah musician as lead singer for the electropop outfit Fictionist.