Lisa DeLaby

Lisa DeLaby

Photo Courtesy of Bob Linscheid & Associates

Residential care

WindChime of Chico, a new assisted-living and Alzheimer’s-care facility, announced this week that Elizabeth Mitchell would be taking the helm as the center’s administrator.

Mitchell has more than 15 years of experience in health care public relations and most recently worked for Enloe Medical Center as the director of public relations. She received a master’s degree in health care administration from the University of Southern California in 1997 and will start her new position on Sept. 10.

The company also announced that Donna Hait, the former director of medical staff services at Chico Community Hospital, would serve as WindChime’s marketing director. She is a graduate of Chico State University and worked for 23 years for Chico Community Hospital, until 1997.

WindChime of Chico is a joint venture between WindChime, LLC, of Walnut Creek and Superior California Enterprises, which is a subsidiary of Enloe Health System. It will house 83 assisted-living and Alzheimer’s-care units and will open in October adjacent to the Enloe Outpatient Center on Bruce Road.

Public relations

Lisa DeLaby, public-relations manager with AT&T Wireless, will soon join Bob Linscheid & Associates in creating a new public-relations and marketing division. DeLaby will head the division and offer corporate image building campaigns, marketing and public-relations strategies and campaigns.

DeLaby, who serves on the boards of the Chico Economic Planning Corporation and the Chamber of Commerce, has worked as the local public-relations manager for AT&T Wireless for five years. Prior to that, she owned and operated Quantum Public Relations, based in Sacramento and Chico.


Tony Kiernan, general manager of KHSL and KNVN, announced the promotions of Robert S. Eger and Peggy Mead this week. Eger, who has worked as the general sales manager for KHSL since July 2000, will step up to the director of sales position. And Mead will move up to the local sales manager position. She previously has worked with McCoy Broadcasting in Chico as the local and general sales manager. She joined the Catamount Broadcasting Group in November 2000.

Robert “R.J.” Russell, a certified broadcast TV engineer, was elected to the Society of Broadcast Engineers last week. Russell is the chief engineer for KNVN and KHSL. He has worked in telecommunications since 1988 and broadcast engineering since 1995.


The American Horological Institute announced this week that William Morgan of Scott’s 5th Avenue Jewelers is a recent graduate of its Quartz Watch Repair Seminar. He is now an accredited Quartz Watch Technician.