No shame

Welcome to this week’s Reno News & Review.

Time for the final round! As you’ve hopefully heard by now, we’ve changed things for this year’s Best of Northern Nevada contest. The air was getting stale, so we opened a window. One major change: We added a primary round, which is now over, and the finalists have advanced.

The number of finalists varies in categories from two to five. Don’t try to read too much into the number of finalists for each category or the order in which they’re listed. We randomized the order, and the number of finalists were determined by a bunch of different factors. If, in whatever hypothetical category, the leading nominee scored 100 votes, the second place scored 80 votes, and then there was a four-way tie at third with three votes apiece, we just advanced the top two. And, really, that was the same approach we took if first place got 100, second got 99, and there was a four-way tie at 98.

This is probably bad news for folks with dial-up connections who thought that they’d already finished their civic duty. Guess what? Time to vote again! But great news for folks who forgot to vote or postponed voting or whatever—get in there and vote! And if you’ve got some sort of personal grudge against a local business, now’s your chance to vote against them.

Congrats to all who advanced to the final round! Good job on being among the five best at whatever it is. That might sound like a backhanded compliment, but it very well might not be (maybe).

And tell your friends, family, customers and social media followers to vote for you. Don’t let any yuppie scumbags shame you for your get-out-the-vote efforts.

For more information—or, at the very least, the same information presented in a more visually compelling manner—check out the promo on page 17. Or just head straight on over to bestofnorthernnevada.com.