New magazine launches

Those tired of reading home-improvement wire stories masquerading as local copy in the local daily newspaper may have some of their pain alleviated with Nevada Home.

It’s a new free publication focusing on the leisure-time activities of home improvement and gardening.

“Nevada Home is the first magazine of its kind in the Truckee Meadows,” publisher Pete Copeland was quoted as saying in a press release. Copeland is also publisher of the Northern Nevada Business Weekly. “The content is all local and written by local experts. It focuses exclusively on the Truckee Meadows and the unique needs of the local homeowner.” The primary owner of the Weekly and Nevada Home is Swift Newspapers.

The 48-page premiere edition features topics such as landscape planning for spring, tips for reducing clutter, and how to refinish wood floors.

Editor Judith Harlan says the circulation, which is targeted mail distribution to particular sections of the metropolitan area, is 40,000 for the first issue. She also says the magazine will come out in the first week of the month.

“What we’re offering is material that is written and researched in Reno and Sparks,” Harlan said. “We’re going to have local experts in gardening, landscaping and home improvements. We’ll be using local resources. In other words, it’ll be your neighbors and friends who are talking to you. These would probably be the same people you’d call. We’ll have local horticulturalists talking about what grows well in this area.”

The entire magazine will also be published online. The Web site includes an editorial calendar for budding writers and a rather comprehensive workshop calendar.

“We want to be the local resource for people who like to spend their weekends gardening and doing home improvements,” said Harlan.

For more information, including points of distribution, check out