Small Business Saturday is Nov. 25. The day is a counterpart to Black Friday and Cyber Monday and was originally sponsored by American Express, which ran an extensive advertising campaign in advance of the first Small Business Saturday in 2010.
Locally owned businesses in the Truckee Meadows are promoting this year’s Small Business Saturday on social media. Events and sales are planned at retailers in midtown, inside the Basement and on Dickerson Road. See this week’s feature story on page 11 for a holiday gift guide featuring local businesses and artists.