Something old, something new

In a Nov. 4 press release, KNPB Public Television announced that it was rebranding itself—with a new name and a new look. The station, which has served Northern and Central Nevada and North Eastern California since 1983, will now be called PBS Reno.

The change coincides with a rebranding of PBS on a national scale made in response to public broadcaster’s 50th anniversary.

In a story on the Fast Company website, Don Wilcox, vice president of multiplatform marketing and content at PBS, is quoted as having said, “We had a flip-phone brand in an iPhone world.”