OK Cupid

Whether you think of Internet dating as a viable means to an end or as just virtual people-watching, there’s something new under the sun-o-sphere. Funny, friendly and free to use, OK Cupid (www.okcupid.com) is programmed by math geeks from Harvard who continually write tests to measure your gaydar, purity level or just about any quizzable quality. The “Famous OK Cupid Test”—the cream of online soul-assessment tools—probes users on everything from politics to intimacy. Then it classifies you into one of 32 dating types and generates lists of potential matches (and, for the ultra-adventurous, lists of mismatches.) The math geeks’ secret for getting the right arrow to pierce the right heart? “We do a lot of math.”