The little magazine that could
Editor-in-Chief Chaco Mohler is very excited about the national success his magazine Tahoe Quarterly has been enjoying of late. For one, in June, the six-times-a-year “quarterly” was a finalist for “Best Regional and State Magazine” in the Western Publication Association’s 2005 MAGGIE Awards. TQ was also a finalist at the national ADDY Awards in eight categories, after winning Gold or Silver in those categories in the Northern California/Nevada regionals.

Mohler says his magazine’s success has a lot to do with the readership—one-third are residents of Lake Tahoe, the Reno and Carson City area; a third are second homeowners from Northern California; and about another third are the subscribers, frequent visitors (often also second homeowners) from other areas.

“With our mix of readers, we’ve been able to do a different type of magazine than just a regional publication,” he said. “We appeal to a much broader audience.”

The glossy and photo-heavy magazine is available at magazine stands in most grocery stores.