Lurid sign attracts opposition

A new Wild Orchid sign at the corner of Virginia and California is generating opposition. The three-sided rotating billboard shows footage of a pole dancer and ads for two other clubs, Fantasy Girls and Diamond Dolls. Some residents in nearby neighborhoods are unhappy about it and Scenic Nevada—which successfully sponsored Reno’s anti-billboard law—is planning to file a complaint with the city.

The complaint will allege that the ads for the two other locations are “off-premise” advertising, illegal under the Reno ordinance, and will also allege that the sign’s digital footage creates driving hazards, a charge that would likely raise similar questions about other local signs, such as a Grand Sierra Resort billboard over the 395 freeway.