Going high tech
Clark County Sen. Dina Titus is using computer pop-up ads to spread her message.
Titus, the Democratic floor leader in the Senate and a candidate for governor, is using the computer tool to attract support for her proposal on property taxes, the hot issue of the 2005 Nevada Legislature.
The animation in the ad shows a bar graph with taxes rising each year and rising especially high this year—whereupon the name “DINA TITUS” lands on top of the 2005 bar and pushes it back down.
Titus says she decided to use the ad to help her stay in touch with voters through a modern technique.
“Well, it’s the new technology,” she said. “It’s the wave of the future, and my issue on property tax is one that resonates with the public, and I was using everything I could to contact the public. And pop-up ads are less expensive than polling or direct mailing, and you still can contact a lot of people … and it worked. We’ve gotten lots of responses. They say that the percentage of people who click on is like 2 to 3 percent, and mine’s up around 20. So it’s pretty incredible.”
Clicking on the ad sends computer users to Titus’s Web site (www.dinatitus.com).