Graffito

This article was published on 03.18.10

As might be expected, graffiti at the University of Nevada is a bit loftier than, say, the message about your sister at the corner bar. This sample is posted inside the journalism school: “quality… thinking … takes time, the occasional suspension of disbelief, and an attitude of serious play.” The quote is from <i>How Customers Think</i>, by Harvard business professor Gerald Zaltman.

As might be expected, graffiti at the University of Nevada is a bit loftier than, say, the message about your sister at the corner bar. This sample is posted inside the journalism school: “quality… thinking … takes time, the occasional suspension of disbelief, and an attitude of serious play.” The quote is from How Customers Think, by Harvard business professor Gerald Zaltman.

Photo By dennis myers

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