Finding Betty Crocker
Yes Virginia, there is no Betty Crocker. OK, so I’ve shattered all your childhood memories of cookbooks and Hamburger Helper. This fascinating glimpse into one of America’s cultural icons reveals the truth about most Americans: We’re gullible. Slap a lifelike painting on a bag of flour or a trademark signature on a cookbook, and we’ll believe the person is real. This engaging “biography” explains how some early executives got the idea to sell more flour by answering homemakers’ questions. They created a fictitious woman (Betty Crocker) as the expert author, and she became a household name. A fascinating glimpse into food history, Finding Betty Crocker proves Americans will buy just about anything, even a biography about a woman who’s never existed.