Fashion forward

Locals will be strutting their stuff and presenting their creations at the Reno Fashion Show on July 26.

Janice Dickinson, the self-proclaimed world’s first supermodel, will be hosting the Reno Fashion Show at the Grand Theatre at the Grand Sierra Resort and Casino. Doors will open at 8 p.m., and the show will begin at 9 p.m.

This is the second fashion show produced by the Reno production and promotion company, Vanity Entertainment. The first show was last year during Artown with standing room only and about 600 people in attendance. This show is expected to be larger and to sell out the 1,800-seat theater. It will feature local designers and models.

Brian Aranda, executive producer of Vanity Entertainment, said he was pleased with the way last year’s show went and has high hopes for this year. He said he’s happy to be showing people what they can do here in Reno, and refers to a 12-year-old girl, dressed in her own creation, and her mother, who approached him at last year’s show.

“She hoped to one day be in the Reno Fashion Show, and I think that’s what it’s doing—and we’re hoping it continues to do—inspire people to realize that there is a market for them, there is a platform for them to show their designs. Rather than moving out of Reno, they can do it right here.”

Aranda described the show as “a New York quality type of event” and “the fashion show of fashion shows” and said the show aims to help stimulate the economy of Reno by promoting the local fashion scene.

“There are a lot of untapped resources that don’t have a platform,” Aranda said. “We’re hoping to generate our economic rebirth by presenting a platform to people that are interested in the art of fashion.”

The show is for all ages and will feature all types of clothing, ranging from business attire to swimwear. Some of the designers will include swimwear from Ali Strange Designs, chainmaille from Nightkind Productions and bowties from DaNorman Bobino and Angela Gale. And the models were recruited at Pixella Production Studio on June 15.

After the show, there will be a meet and greet with Dickinson for all in attendance. Aranda said that he is particularly excited to work with Dickinson for this event and said she will be looking for talent at the event for her next season of Janice Dickinson Modeling Agency.

“Janice will be back on the screen with her new series, so this is an opportunity for her to go out and scout models and see what the West Coast has to offer,” Aranda said. “We want to show Janice that all the talent isn’t just based in LA. There’s local talent to be seen, so we encourage Reno to come out and be seen.”

Dickinson will also be hosting the official after party for the show at Tronix Video Music Club along with the models from the show for ages 18 and up.

The primary sponsor of the event is Legends at Sparks Marina. Tickets are $25 at the door or presale tickets can be purchased for $20 at brownpapertickets.com or www.grandsierraresort.com.