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30,000 number of Artown attendees in 1996.

140,000 number of Artown attendees in 2003.

20,000 number of 24-page Gallery Guides that will be placed at local galleries and distributed by the Reno-Sparks Convention & Visitors Authority.

50 the percentage revenue typically goes up at River Gallery-Gallery Cui-Ui during the month of July.

1 The number of times Artown is listed in the Nevada Commission on Tourism’s 127-page Nevada Visitor’s Guide 2004. It’s on page 38 of the calendar section.

0 number of Artown-related arrests since Artown began in 1996; no extra officers are ever hired during Artown events.

4,500 number of children participating in the 23-day Discover the Arts program in 2003.

6,107,559 estimated local wealth in dollars generated by Artown in 2003, up $396,846 from 2002.

28 percentage of out-of-town Artown visitors who came to Reno solely for Artown in 2002 and 2003; 32 percent of out-of-towners said they came to Reno solely for Artown in 2001.

220 approximate number of events that are hosted/presented by local/regional groups for Artown 2004.

30 approximate number of events that feature out-of-town artists and performers for Artown 2004.

—M.J.