You haven’t seen your buddy from high school in 10 years. You register at for free, and lo and behold, there’s his name! But wait—the site won’t let you contact him unless you sign up for its Gold membership. All that’s standing between you and a heartfelt reunion with your long-lost bud is a $29.95 per year sign-up fee. Now, I know I shouldn’t gripe, because when a company offers a service it has every right to collect a fee for that service. But I get a weird feeling about any company that plays on your emotions to make a buck. For some people, hooking up with old friends is a pleasant experience. For others, it can be an extremely emotional one, and you should never have to ask yourself: "Is our friendship worth $29.95?"