Rock, paper, syzygy

A typically demented piece of rock poster art by Sacramento’s own Paul Imagine.

A typically demented piece of rock poster art by Sacramento’s own Paul Imagine.

One hundred and forty years ago, Jules Chéret, a Parisian artist, opened a lithography business that pioneered the production of posters, many for local venues and the acts they were promoting. Though the technical process has been refined, and the artists being advertised have changed drastically, the spirit of art promoting art has remained very much the same. The medium of poster art, always widely used in product advertising, became increasingly tied to music promotion during the synesthetic sixties, when artists like Wes Wilson and Lee Conklin attempted to capture the psychedelic experience on paper. Today’s rock poster artists vary widely in tone and technique, a testament to the depth of the material and the ingenuity of the artists. Rock Art Revulsion Part 5 showcases the work of a dozen artists, including Paul Imagine and the co-author of The Art of Modern Rock, Berkeley’s D. King, from 6 p.m. to 10 p.m. on Saturday and noon to 6 p.m. on Sunday at Bodytribe Fitness, 920 21st Street. For more information, call (916) 444-3348.