Let My People Go Surfing

In Let My People Go Surfing: The Education of a Reluctant Businessman, Yvon Chouinard (founder and owner of Patagonia, Inc.) offers more than just the simple tale of how he developed an environmentally conscious enterprise in the profit-motivated American clothing industry. Chouinard takes on big business, conservative politics and what some might say is pure common sense over the course of 50 years to demonstrate that, “every time [Patagonia] elected to do the right thing [environmentally], even when it cost twice as much to do it that way, it’s turned out to be more profitable.” Part history lesson, part persuasive discourse, Let My People Go Surfing rebuffs complacency and provides hardened reasons why business and activism should walk hand-in-hand.